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Marketing Essentials for Contract Training: Keyword Research and Search Engine Marketing Fundamentals

By Jon Wollenhaupt Keyword research and selection is the cornerstone of your online marketing and search engine optimization (SEO) strategies. The mix of keywords you choose will drive your content development and on-page optimization efforts. Most importantly, well-researched keywords/phrases that speak to your core business activities will attract the right kind of visitors to your […]

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Why a Skills Gap Exists in U.S. Manufacturing

By Natalie Weaver The Manufacturing Institute estimates that by the year 2025, 2 million jobs in advanced manufacturing will go unfilled. Why is there such a significant number of unfilled positions? Although there are likely a variety of reasons, one of the most important – and alarming – is the existence of the skills gap in […]

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Are You a Corporate Trainer Responsible for Employee Performance?

What Every Corporate Trainer Should Know About the Contract Education Services Provided by Their Local California Community College What Is Contract Education’s Role? The Contract Education department at California Community Colleges plays a vital role in establishing long-term relationships with business and industry in their communities. These relationships enable the community colleges to provide industry-specific […]

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Employee Development & Training Spotlight

Employee Development and Training Program Evaluation Key Topics at Spring Contract Education Conference Overview California’s Community Colleges are in a unique position to deliver high-performance employee development and training programs to business. Whether a company requires employee training in basic computer skills or in highly specialized areas such as advanced manufacturing technology, a college’s contract […]

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Employee Training and Development Trends

Employee Training and Development Trends Watch List At the 2015 Fall Contract Education Conference, California Corporate College Executive Director, Rhiannon Surrenda, made a presentation titled Growing Contract Education in a Changing Landscape. A major segment of the presentation provided California Community College contract education professionals with insights into the employee training and development trends that are shaping […]

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Online Marketing Strategies for Contract Education Professionals

Online Marketing Strategies – An Essential Resource for Contract Education Professionals By Jon Wollenhaupt Let’s start with a few important statistics about B2B buyers: According to the 2014 State of B2B Procurement study from the Acquity Group, 94% of business buyers do some form of online research. The study also found that 77% of B2B […]

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Organizational Culture and Measurement

Developing An Organizational Culture That Values Measurement By Patti Phillips, Ph.D., President and CEO, ROI Institute Measurement Culture & Five Common Traits of High-Performing Organizations While organizational culture was once perceived as a vague concept, many executives are recognizing its importance. The position of chief culture officer (CCO), is held at a number of progressive […]

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How to Be a Good Leader

How to Be a Good Leader  We are pleased to present the following guest blog article by our partners at DDI, a global leader in talent management. Building Your Leadership Brand There’s no one perfect way to be a leader, but there are identifiable practices that define a truly effective one. By Tacy M. Byham, […]

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Contract Education – Meeting The Needs of Business

Contract Education: How the California Community Colleges Are Helping Businesses Meet Strategic Goals With Custom Employee Training Programs. An Interview with Sandra Sisco, director and technical assistant provider, contract education, California Community Colleges. By Jon Wollenhaupt Q. What is your role as technical assistant provider? How are you helping the California Community Colleges’ Contract Education Departments […]

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